How Businesses Need To Start "Tightening Up Into Letting Go"

In the midst of this economic uncertainty due to this COVID-19 crisis, I thought it would be good to bring on two seasoned marketing professionals to discuss what we should be focusing on now. This episode is full of actionable tactics, strategies, and pivoting mindsets that will allow you to better deal with our new reality. Mike Snyder is a managing partner of RSM Marketing, a firm of 35 professionals working across six brands. RSM has offices in Wichita and Kansas City and has clients nationally through its novel Outsourced Marketing Department through a flat-fee subscription service. John Hanley is Senior Vice President and Director of Marketing for Equity Bank, a $4-billion regional community bank. John leads all marketing, communications, messaging, media, public relations and brand strategy throughout Equity's network in Kansas, Missouri, Arkansas, and Oklahoma.