How Businesses Use Text Messaging to Drive Revenue — Amanda McGuckin Hager | Why Text Beats Email Outreach, What Breaks With Disconnected Channels, How Opt-in Builds First-party Data, What RCS Is Exactly, How Frequency Affects Retention (#497)

In this episode, we dive into how businesses use text messaging to drive revenue.Amanda McGuckin Hager, CMO and CRO of TrueDialog, shares how her platform helps brands connect marketing, sales, fulfillment, and support into one seamless text conversation with every customer.She reveals why opt-in compliance is the foundation of a valuable first-party list, how RCS is transforming texting into a branded, interactive experience, and how the right onboarding and integrations can get businesses sending compliant messages in days.Topics discussed in this episode:  Why text messaging outperforms email and phone outreach. What goes wrong when departments use disconnected channels. How opt-in and compliance build valuable first-party data. What RCS is and why it's growing fast in the US. How brands use RCS cards, maps, and video in texts. Why a verified sender builds instant brand trust. What legal steps businesses need before texting customers. How message frequency affects customer retention. Links & ResourcesWebsite: https://www.truedialog.com/LinkedIn: https://www.linkedin.com/company/truedialog/Get access to more free resources by visiting the show notes at https://tinyurl.com/nhe9syppI'd love your feedback. Tap the the link to send me a text.______________________________________________________LOVE THE SHOW? HERE ARE THE NEXT STEPS!Follow the podcast to get every bonus episode. Tap follow now and don’t miss out!   Rate & Review: Help others discover the show by rating the show on Apple Podcasts at https://tinyurl.com/ecb-apple-podcasts   Join our Free Newsletter: https://newsletter.ecommercecoffeebreak.com/   Support The Show On Patreon: https://www.patreon.com/EcommerceCoffeeBreak   Partner with us: https://ecommercecoffeebreak.com/partner-with-us/