How CAA Sports Navigates Talent Value, Creators, and Streaming Platforms with Matt Kramer

Sports media is becoming defined by the people who keep fans engaged between games: the insiders breaking news, athletes building their own platforms, and creators turning digital audiences into real media businesses.Matt Kramer, Co-Head of Sports Media Group at CAA Sports, shares how an unexpected call from Adrian Wojnarowski helped launch his career as a sports media agent, why he sees representation as a relationship-driven service business, and how CAA evaluates talent across broadcasters, athletes, streamers, and creators like Dude Perfect. He also explains why the next wave of NFL media rights could reshape opportunities across the broader sports media ecosystem.In this episode, you’ll hear:What the day-to-day operating model of a sports media agent looks likeHow athletes and creators like Dude Perfect are entering the same talent market as traditional broadcastersWhy the same on-air talent can be valued at $4M, $12M, or $18M depending on the network’s rights portfolioWhy a 3 year rights deal vs. a 7 year deal can change how talent chooses between competing offersHow Netflix and Amazon are reshaping talent demandResources and Links:Connect with Matt Kramer on LinkedIn.Learn more about Next League on our website and LinkedIn. We are leading sports organizations into the digital future.Dave’s book is available now! Get your copy of The Business of Sports Technology: How To Make Smart Decisions That Drive Your Organization Forward.