How Cabela's Uses Social to Turn Customers Into Friends

Adam Buchanan, Social Media Manager at Cabela's, joins the first 2015 episode of the Social Pros Podcast to discuss the value of customer and employee involvement in social media content, symbiotic partnerships with like-minded businesses, and the importance of experiential learning in social media. Read the highlights: http://www.convinceandconvert.com/social-pros-podcast/how-cabelas-uses-social-to-turn-customers-into-friends