How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez share the backstory of this Grand Prix award-winning campaign.

Episode metadata supplied by the publisher feed · Published Nov 25, 2021

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How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

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