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How Cadbury's "there's a glass and a half in everyone" rebuilt the brand episode artwork

EPISODE · Nov 25, 2021 · 58 MIN

How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

from On Strategy Showcase · host Fergus

Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez  share the backstory of this Grand Prix award-winning campaign.

What this episode covers

Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez share the backstory of this Grand Prix award-winning campaign.

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How Cadbury's "there's a glass and a half in everyone" rebuilt the brand

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Frequently Asked Questions

How long is this episode of On Strategy Showcase?

This episode is 58 minutes long.

When was this On Strategy Showcase episode published?

This episode was published on November 25, 2021.

What is this episode about?

Cadbury’s belief that generosity is in everyone rebuilt its business. Sophie Kerbegian, former Head of Planning at VCCP and Benazir Barlay-Batada, Marketing Director at Mondelez  share the backstory of this Grand Prix award-winning campaign.

Can I download this On Strategy Showcase episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.
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