How Caitlin Flemming Turned Her Aesthetic into a Thriving Design Business

How do you turn a love of interiors into a business that grows through referrals, book deals, and a loyal client base?In one of the most popular episodes on the Imprint Podcast, interior designer and author Caitlin Flemming shares how she built her design studio from the ground up — starting with a blog, side income, and the courage to take on small projects that led to big opportunities. We talk about how she defined her aesthetic, found her first clients, and priced her services with confidence (after years of trial and error).Caitlin also opens up about creating two bestselling books (Travel Home and Sense of Place; she has another book coming out soon) with her mother, building a small but mighty team, and how she makes time for family while running a successful business.Whether you’re just starting out or looking to grow a creative practice on your own terms, this conversation is full of thoughtful insights, practical advice, and a refreshing reminder that your aesthetic can be your advantage — when you know how to use it.THIS EPISODE FOCUSES ONCatilin’s childhood growing up going to flea markets with her mother with a passion for interiors & antiquesThe joyful experience of creating her books with her motherHow creativity was engrained in her childhoodHer passion for travel & how this was developed in her formative yearsStudying business & marketing at universityThe threads of her journey showing up in her workStarting her interior design practice & getting her first clientHow one small job can create future workWhy Caitlin chooses to charge hourlyThe value of word-of-mouth referralsCaitlin’s interior design processHer instinct for design & stylingFEATURED ON THIS EPISODEPlanning to design, renovate or build your dream home? Come join my FREE CLASS TODAY! Register hereCaitlin’s websiteCaitlin’s new book Sense of PlaceCaitlin’s Instagram @caitlinflemmingMy course The Styling MasterclassCaitlin’s first book Travel HomePhotographer Stephanie RussoBook Create by Ali HeathBusiness of Home podcastSophie Ashby on Business of Home podcastThe Interior Collective podcastBand Imagine DragonsPodcast production: Yaga Media This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit nataliewalton.substack.com