How Calm Whipped Up a Storm by Peter Freedman, Michael Acton Smith - foreword

https://thebookvoice.com/podcasts/2/audible/74038 to listen full audiobooks. Title: How Calm Whipped Up a Storm Author: Peter Freedman, Michael Acton Smith - foreword Narrator: Peter Freedman, Michael Acton Smith Format: mp3 Length: 3 hrs and 27 mins Release date: 06-13-25 Ratings: Not rated yet Genres: Marketing & Sales Publisher's Summary: This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so. With over 1.5 million new apps launched every year – over 4,000 a day – it's never been harder to win attention by standing out in a noisy world; and never been more crucial to do so. It's a case study of how one small app won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing that helped it grow big.