How Cam Roberts grew a thriving pavement business episode artwork

EPISODE · Jan 15, 2026 · 56 MIN

How Cam Roberts grew a thriving pavement business

from Founders Journey Podcast · host Jimmy Douloumbakas

Cam Roberts on learning without a blueprintCam Roberts grew up in a quiet town in northern British Columbia with no real exposure to entrepreneurship. His early years were filled with snow forts, basic jobs, and the kind of hands-on learning you only get from being thrown into unfamiliar tasks. In high school, Cam chose to homeschool to speed through a system he didn’t connect with. That early decision-making confidence carried into the rest of his life.How Roberts used blue-collar work to build business instinctsCam’s first jobs weren’t glamorous, but they taught him how to think on his feet. From stacking core samples at a geology facility to doing untrained maintenance work in a shopping mall, he built his skills through trial, error, and curiosity. He followed tradesmen around job sites and learned by watching. Over five years, he turned from a rookie into someone comfortable with tools, systems, and solving problems fast.The moment Cam changed courseIn 2018, Cam nearly lost two fingers and part of his thumb in a table saw accident. The injury led to five weeks off work, which became the unexpected turning point in his career. With time on his hands and a clear memory of a bad local contractor, Cam started building a parking lot striping business from his kitchen table. He made the website, ordered flyers, called equipment suppliers, and landed his first job before he had the gear.What you can learn from 2am paint jobs and thin marginsWorking nights and weekends, Cam built up a client base. He quit his day job in 2019 and grew quickly. The work was seasonal, so every decision carried weight. Covid arrived in 2020, but instead of slowing down, his business grew. Isolated outdoor work continued, and commercial lots still needed service. Cam added snow removal, hired more staff, and expanded services year after year.How Cam Roberts built a second business through podcastingA business coach nudged Cam to start a podcast. Stripe It Like It’s Hot began as a niche media experiment but quickly opened doors. Cam started coaching small service businesses in the asphalt industry. Speaking gigs followed. Today, he runs both a pavement services company and a training business, helping others grow from scrappy starts into sustainable operations.Growth, failure, and staying in the gameCam doesn’t shy away from failure. In 2022, he came within minutes of losing his company. He sat in a parking lot, swiping his phone, waiting for a large overdue payment to hit. It arrived just in time. Since then, he's learned how to manage cash flow, scale smartly, and never rely on one client. His message to others is simple: read books, focus on learning, and stay in the game. You can only fail if you quit.More From Cam Robertshttps://stripeitpodcast.simplecast.comhttps://stripeit.ca

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