How can Australian businesses build trust with customers around privacy and data?

Suzie Leask, Alison Baker and Eden Winokur discuss Australia’s privacy landscape, to celebrate Privacy Awareness Week 2026, which has a theme of ‘Trust is built here’. With businesses holding more data than ever before, organisations should focus on transparency, consent and security when it comes to customers’ personal information. They also highlight how the Australian Information Commissioner is now focusing as much on enforcement as dispute resolution.