How can businesses support their employees during the pandemic while ensuring a productive workforce?

The pandemic has brought about a massive shift with remote working now the new norm – how can businesses support their employees and prevent burn out?  Sunny Dhami, Senior Director of EMEA Product Marketing & GTM for Ring Central, joined us on the first day of Elite Business on 11 March as the keynote speaker for the Talent and Regulations talk, speaking about how businesses can manage their talent and support employees during the pandemic amid a digital shift as workforce expectations are now changing at a rapid rate. Sunny spoke about the five different generations in the workforce and the different ways they operate, and this includes Baby Boomers, Gen X, Millenials, and Gen Z. Sunny explained how the pandemic has shifted the way businesses operate and how firms have adapted to working with their employees with several challenges involved with different generational gaps. “In the last 12 months we’ve really had a strong shift in leveraging technology a lot more,” Sunny said. “We’ve all been on video calls all day every day, we’re spending a lot more time on the phone, email has potentially declined a little bit. So having to support and manage many of these different generations with different types of technology, supporting them through learning that technology, but also their uptake. I know messaging platforms and social messaging has seen a huge boom over the last few months and it’s interesting to see how different businesses have adopted to that.”