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How Can F1 Market to Women the Right Way? Brand Expert Allie Wheeland Weighs In

EPISODE · Nov 13, 2023 · 41 MIN

How Can F1 Market to Women the Right Way? Brand Expert Allie Wheeland Weighs In

from Females in Motorsport

It's often said that F1 does not know what to do with its new female fanbase. In this episode, I chat with Allie Wheeland, producer at Racing Forces Media, brand expert, and a serial race attendee, on how F1 can meaningfully engage with women before it's too late. If you enjoy the episode, please leave us a rating and review. For more content, visit @femalesinmsport on Instagram, TikTok and X. Hosted on Acast. See acast.com/privacy for more information.

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How Can F1 Market to Women the Right Way? Brand Expert Allie Wheeland Weighs In

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