How Can Fashion Become Truly Circular? | BoF VOICES 2021

The traditional fashion value chain is linear: fibres are grown, harvested, spun into fabric and stitched into garments, which are then distributed to retailers, sold, worn and discarded.  “The way we make and use things accounts for 45 percent of greenhouse gases and 90 percent of biodiversity loss,” said Dame Ellen MacArthur at BoF VOICES 2021.   In this conversation with BoF’s Sarah Kent,  MacArthur lays  out a vision for an alternate “circular” economy where the lifecycle of garments is extended through better design, including the use of more resilient, recyclable materials, and using systems throughout the manufacturing and sales process to facilitate items’ repair, reuse, and eventual transformation into something new.  But this kind of systemic change will require a collective and coordinated push from suppliers, designers, brands and retailers across fashion’s value chain. “We need to work together to make this happen. You need the entire value chain in the room,” said MacArthur, adding that though such comprehensive change is a challenge, it's also an opportunity. Circular business models, including resale and rental, are on track to become a $700 billion market representing 23 percent of the fashion industry by 2030.  “Business as usual doesn't work,” said MacArthur. “It's not the solution.” Hosted on Acast. See acast.com/privacy for more information.