How Can GenAI Improve Transfer Pricing Processes? - Audio Only

On this episode of Exploring Transfer Pricing, we discuss utilizing process improvement tools to pinpoint where GenAI can truly shine in transfer pricing. With generative artificial intelligence (GenAI) taking the spotlight in innovation, organizations are asking: Where do we start? In this episode of Exploring Transfer Pricing, we discuss how process improvement methodologies can help businesses identify the best opportunities to integrate GenAI into transfer pricing processes. From reducing mundane manual tasks to scaling solutions globally, we explore how defining, discovering, and solving through structured frameworks can demystify GenAI's role in transforming your transfer pricing processes. Join our guest host Seth Salenger (Manager, Tax, Transfer Pricing), for a conversation with Amanda Carey (Managing Director, Tax, WNT - Transfer Pricing) and Brittany Hardin Tanguay (Senior Manager, Tax, WNT - Transfer Pricing). Together, they break down actionable steps for organizations to embrace GenAI as a tool for efficiency and innovation - while balancing quality and accuracy in a rapidly transforming tax landscape.