How Can I Craft My Business Story? - Mini Masterclass 2

Learn how to be a better storyteller by listening to this Mini Masterclass led by Kate Hooper, ex-BBC broadcaster and digital communications whizz. You'll not only find out why storytelling is so important for businesses, but you'll also learn how to craft a great story in 3 simple steps. Themes and Topics: 2:00 - Why do storytelling for business? 4:45 - Step 1 - Know Your Audience 9:32 - Step 2 - Key Elements of Your Business Story 12:43 - Step 3 - Structure Your Story 17:20 - Conclusions - What's the pay-off? More info: Visit our website for more information Find us on LinkedIn, Instagram and Facebook    Contribute your thoughts at [email protected]  Kate Hooper Donald Maclean Credits: Written and produced by Martha Brownill and Kate Hooper Delivered in partnership with Alitu Cover art by Cuan Design