How can I make it easier to achieve brand consistency?

In this episode of Sidetrekked, Shayne and Emilee are joined by Trekk Senior Graphic Designer Alyssa Watkins to discuss all things branding. The three of them dive into the importance of brand consistency (11:27), best practices for ensuring brand consistency across your organization (17:30), the tools and processes we use to ensure brand consistency for our clients (24:00), and more. Then, in Problem Solved, they discuss the challenges and opportunities of updating event branding for an annual professional conference. Finally, in Mics at the Bar, they reminisce about the beginnings of Mustache Day, a beloved Trekk tradition.