How can I use webAR to make my marketing more interactive? episode artwork

EPISODE · May 14, 2025 · 43 MIN

How can I use webAR to make my marketing more interactive?

from Sidetrekked

In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk’s Senior Motion Designer Nick Grobe to talk about how B2B companies can use web-based augmented reality (WebAR) to create more engaging online experiences. They discuss their own experiences with AR (2:30), how AR has evolved during the last 10 years (10:20), how brands can blend purpose and fun in AR to create value (22:00), and more. In Problem Solved, they look at how we used AR in print to enhance the story and experience in a children’s book (35:00). Finally, in Mics at the Bar, they reminisce about a poker-themed Trekk baby shower (41:00).

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How can I use webAR to make my marketing more interactive?

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This episode is 43 minutes long.

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This episode was published on May 14, 2025.

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In this episode of Sidetrekked, Emilee and Shayne are joined by Trekk’s Senior Motion Designer Nick Grobe to talk about how B2B companies can use web-based augmented reality (WebAR) to create more engaging online experiences. They discuss their own...

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