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How can just a few notes make you think of a brand?

EPISODE · May 14, 2025 · 23 MIN

How can just a few notes make you think of a brand?

from Ingay Niyo: Sounds of Filipino Life · host Hit Productions

In five seconds or less, sonic logos can make you think of your favorite fast food or a digital bank. How do those tiny tunes at the end of commercials get stuck in our heads? And what can they do for a brand? Hit Productions music head Mike Villegas and Francis Brew of The Dawn reveal the stories behind some of the most recognizable Pinoy sonic logos, breaking down the strategy behind the sounds that sell.Read the 2022 US Audio Logo Index by Veritonic to learn more about effective sonic logos!

What this episode covers

In five seconds or less, sonic logos can make you think of your favorite fast food or a digital bank. How do those tiny tunes at the end of commercials get stuck in our heads? And what can they do for a brand? Hit Productions music head Mike Villegas and Francis Brew of The Dawn reveal the stories behind some of the most recognizable Pinoy sonic logos, breaking down the strategy behind the sounds that sell.Read the 2022 US Audio Logo Index by Veritonic to learn more about effective sonic logos!

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How can just a few notes make you think of a brand?

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Frequently Asked Questions

How long is this episode of Ingay Niyo: Sounds of Filipino Life?

This episode is 23 minutes long.

When was this Ingay Niyo: Sounds of Filipino Life episode published?

This episode was published on May 14, 2025.

What is this episode about?

In five seconds or less, sonic logos can make you think of your favorite fast food or a digital bank. How do those tiny tunes at the end of commercials get stuck in our heads? And what can they do for a brand? Hit Productions music head Mike...

Can I download this Ingay Niyo: Sounds of Filipino Life episode?

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