How Can Marketing Leaders Scale AI? Insights from Wrike | CMO Chats by The Ortus Club

Christine Royston, the Chief Marketing Officer at Wrike, explores the critical transition of artificial intelligence from isolated experimentation to a scaled and trustworthy operational reality. Drawing on a career that began on the front lines of Wall Street sales, she redefines the role of the modern CMO through the lens of agility, which she identifies as the single most important word for leaders navigating an environment of rapid shifts. Christine argues that in a crowded AI market, differentiation is won through deep vertical storytelling and functional expertise rather than generic messaging. By advocating for an always-on strategic approach and the rise of hybrid technical marketing roles, she provides a blueprint for building high-performance teams that can pivot in real-time to meet the needs of the increasingly informed and tech-savvy buyer.🎧 Listen to the full interview and subscribe for more conversations with today's top marketing minds!#CMOChats #B2BMarketing #MarketingLeadership #AIinMarketing #CMORole #GrowthMindset #MarketingAgility #VerticalStorytelling #GTM #WorkManagement #TheOrtusClub