How can Nestle Recover from the Maggi Noodles Lead Scare?

from Euromonitor Podcasts · host Euromonitor International

The world’s leading food giant, Nestlé, is facing a food safety scandal in India over its popular Maggi noodles. In India, the Maggi brand is synonymous with noodles, and completely dominates instant noodles with 73% value share. Will Maggi be able to regain consumer confidence and continue its domination in India? Listen to this podcast for complete Insights. Lots of brands claim to be number one… but can they prove it?At Euromonitor International, we help brands build trust through evidence-based research. Our claim validation service ensures your marketing messages are backed by real data. Stand out in a crowded market. Visit euromonitor.com/claims to learn more.

Episode metadata supplied by the publisher feed · Published Jun 9, 2015

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The world’s leading food giant, Nestlé, is facing a food safety scandal in India over its popular Maggi noodles. In India, the Maggi brand is synonymous with noodles, and completely dominates instant noodles with 73% value share. Will Maggi be able to regain consumer confidence and continue its domination in India? Listen to this podcast for complete Insights. Lots of brands claim to be number one… but can they prove it? At Euromonitor International, we help brands build trust through ...