EPISODE · Nov 17, 2021 · 22 MIN
How Can Niching And Specialization Lead Your Agency To Higher Profits, With Rob Da Costa
from The Agency Profit Podcast · host Rob Da Costa, Marcel Petitpas
Quick LinksThe Agency Profitability Toolkit - Get the templates, formulas, and frameworks we've used with our consulting clients to help them double their profitability in under 60 days, absolutely free.For more information on our Agency Profitability Systems and Consulting, check out https://parakeeto.comLove the podcast? Leave us a review on the platform of your choice at this link!Guest Links:Da Costa CoachingRob’s Agency Accelerator PodcastRob’s book The Self-Running AgencyTwitterLinkedInYouTubeAbout Rob Da Costa… In 1991 Rob left his marketing manager role and started his own tech-focused marketing agency. Over the next 11 years built an award-winning business with 25 staff and revenues in excess of £1.5m. He sold the business in 2002 and then retrained to become a coach and mentor. In 2007, Rob started Da Costa Coaching, working with SME agency owners and leaders to help them grow their agencies in a profitable, sustainable, and enjoyable way. Over the past 15 years, he has worked with over 300 agencies including Digital start-ups, PR, Design, Web development, and full-service marketing agencies. Rob is the author of The Self-Running Agency and also runs his podcast, The Agency Accelerator.An avid traveler and wannabe digital nomad, when Rob isn’t advising agencies, he’s out walking his dog on a nearby beach! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
Welcome back! This week, we chat with Rob Da Costa of Da Costa Coaching about how to lead your agency towards higher profit by way of niching and specialization. Points of Interest… • Strategies Involved in Specialization for Higher Profits 2:03 • Key Mindset Shifts to Aid Specialization 5:00 • Specialization and Niching 6:53 • Applying Specialization to Leverage Fees 13:59
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How Can Niching And Specialization Lead Your Agency To Higher Profits, With Rob Da Costa
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