How Can Startups Use Digital PR to Get Cited in AI Search?

Send us Fan Mail 📬 You like this podcast? You’ll love the newsletter.Join the weekly 3-2-1 on AI search + marketing: subscribeHow can startups use digital PR to get cited in AI search? By earning trusted mentions from authoritative sources that AI systems already recognize and reuse when generating answers.In this episode of Found in AI, Cassie is joined by Chris Panteli, co-founder of Linkifi, to unpack how digital PR supports visibility not just in traditional media, but inside AI-powered search experiences.The conversation breaks down why digital PR differs from old-school link-building, how AI engines evaluate brand mentions even without backlinks, and what startups can do to become “PR-ready” before pitching journalists.Rather than chasing vanity coverage, the episode focuses on building authority signals that AI systems trust—and that compound over time.In this episode, you’ll learn:Why digital PR is different from traditional link-buildingHow AI search engines evaluate brand mentions and citationsWhy trusted media mentions matter even without backlinksThe biggest mistakes founders make when DIY-ing PRHow startups can prepare for PR, from About pages to positioningHow to use journalist request platforms like HARO and Qwoted effectivelyIf you're listening to this and thinking I need someone to lead this for me, that's what I do.I'm an AI search visibility consultant and a fractional content strategist for startups and enterprise brands. If that sounds like the kind of help you're looking for, email me at [email protected]. Or request your 7-Day AI Search Visibility Audit: https://cassieclarkmarketing.com/ai-search-visibility-audit/Let’s connect:LinkedIn → Cassie Clark | AI Search Visibility ConsultantWebsite → https://cassieclarkmarketing.com