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How Can the Science of Persuasion Transform Your Everyday Interactions with Patrick van der Burght

Episode 40 of the Best D Life with Daniela- Helping You Find the Bliss in Your Busy podcast, hosted by Daniela Wolfe with Best D Life, titled "How Can the Science of Persuasion Transform Your Everyday Interactions with Patrick van der Burght" was published on November 9, 2025 and runs 31 minutes.

November 9, 2025 ·31m · Best D Life with Daniela- Helping You Find the Bliss in Your Busy

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Summary

In this episode of the podcast, I interview persuasion expert Patrick van der Burght. Patrick shares his journey from snorkel sales to teaching the science of persuasion, emphasizing its importance in both business and daily life. He explains Dr. Robert Cialdini’s seven universal principles of persuasion—reciprocity, liking, unity, social proof, authority, consistency, and scarcity—and offers practical examples for each. Patrick highlights how understanding and ethically applying these principles can improve relationships, communication, and motivation.Patrick is one of the few Cialdini Certified Trainers in the world. He enjoys a personal recommendation by his business partner, Dr. Robert Cialdini, who wrote the book ‘Influence - The Psychology of Persuasion’, which is considered by many top CEOs to be the best business book of all time. Patrick has been teaching professionals Dr Cialdini’s science of persuasion since 2000. Enabling them to make small ethical changes in communication to hear YES more often. What he teaches is science-based, ethical, and effective. He co-authored the book ‘How to Hear YES More Often’ in 2024. Patrick enjoys helping teams to stop wasting time and resources on predictably inefficient communication, and helps them to the successes that were always theirs to have. He also has a passion for educating young adults about this crucial and high-in-demand business and life skill before they attempt to persuade themselves into their first job or business venture. Connect with Patrick!Website: https://ethicalpersuasion.com.au/ YouTube, LinkedIn, Facebook, Instagram, Twitter, TikTok, Book FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/

Episode Description

In this episode of the podcast, I interview persuasion expert Patrick van der Burght. Patrick shares his journey from snorkel sales to teaching the science of persuasion, emphasizing its importance in both business and daily life. He explains Dr. Robert Cialdini’s seven universal principles of persuasion—reciprocity, liking, unity, social proof, authority, consistency, and scarcity—and offers practical examples for each. Patrick highlights how understanding and ethically applying these principles can improve relationships, communication, and motivation.

Patrick is one of the few Cialdini Certified Trainers in the world. He enjoys a personal recommendation by his business partner, Dr. Robert Cialdini, who wrote the book ‘Influence - The Psychology of Persuasion’, which is considered by many top CEOs to be the best business book of all time.

Patrick has been teaching professionals Dr Cialdini’s science of persuasion since 2000. Enabling them to make small ethical changes in communication to hear YES more often. What he teaches is science-based, ethical, and effective. He co-authored the book ‘How to Hear YES More Often’ in 2024.

Patrick enjoys helping teams to stop wasting time and resources on predictably inefficient communication, and helps them to the successes that were always theirs to have. He also has a passion for educating young adults about this crucial and high-in-demand business and life skill before they attempt to persuade themselves into their first job or business venture.

Connect with Patrick!

Website: https://ethicalpersuasion.com.au/

YouTube, LinkedIn, Facebook, Instagram, Twitter, TikTok, Book

FREE Give-Away: Downloadable e-book (no email required, just download), and/or 7-day Influence Challenge: https://ethicalpersuasion.com.au/free-influence-persuasion/

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