How Can Vendors Connect With Their Target Customers With Kris Gopalakrishna

Kris Gopalakrisna is an Investor, entrepreneur, speaker and author who started WINsights to enable Software & Technology SMEs (Small & Medium Enterprises) scale and acquire both enterprise and listed customers. Throughout his career, Kris has always been part of tech start ups and mid-tier organisations and he is keenly aware of the problems tech vendors face in today’s highly saturated market. In today’s episode, Kris shares about the problem of the disconnect between vendors and buyers, how vendors can align themselves with their buyers, and ultimately convert them into paying customers.   Resources:https://winsights.co/ - Check out the Winsights webpagehttps://drive.google.com/file/d/1oimTQx7Iq5avDzeJF9kJ1ApWP9M1OUc2/view?usp=sharing – Check Out Kris’s free Revenue Growth Solutions GuideActionable Take-aways:1. Don’t sell your product or service to your customers without first understanding what their pain points are. Be able to pinpoint their specific problems and show them how your product or service is able to solve this from them to stand out from the competition. 2. Don’t spread your resources too thin. Learn to focus on who are your strategic accounts/customers and provide direct one on one to them as they will have the largest impact on your business. 3. To make it easy for your customers to say yes, you need to first empathize and understand their problems, and to show them that you have the knowledge, experience and credibility to solve their problems for them.Connect with Ted on: His Website at : www.tedteo.com LinkedIn at: https://www.linkedin.com/in/ted-teo/ Instagram at: @ted.teo Facebook at : https://www.facebook.com/groups/tedteo