How can women in finance build their personal brand?

In this episode of Beyond the Capital, part of our Women in Finance Collective mini-series, host Hilary Smith-Allen is joined by Kim Jenkins, Chief Operating Officer of fintech firm Afternoon, and Liz Basten, founder of Kiss My Brand, a marketing agency.Together, they share their reflections on decades of working in fintech and financial services, tackling barriers and exploring how women can thrive at every stage of their careers. From building a personal brand to navigating career plateaus, from embracing AI to re-setting career purpose, this is a conversation packed with insight, honesty, and practical advice.They discuss:The barriers women still face in fintech and financial services, from male-dominated cultures to hidden biasesWhy visibility is crucial for career progression and how to build it without feeling like you’re “showing off”Practical ways to create a personal brand that feels authentic and builds credibilityThe role of mentorship, both official and unofficial, in overcoming isolation and accelerating growthRethinking career trajectories: pivoting, resetting purpose, and tackling mid-career “stuck” momentsHow AI is reshaping roles in finance and why it could create new opportunities for womenThe importance of community, like the Women in Finance Collective, in building confidence and support networksChapters:00:00 Introduction to Women in Finance02:27 Barriers in the Workplace06:31 Building a Personal Brand09:17 The Importance of Mentorship12:40 Navigating Career Progression15:47 The Impact of AI on Careers19:09 Finding Purpose and Skills for the FutureResources:To find out more about SuperTech click here.To find out more about the Women in Finance Collective click here.To find out more about Afternoon click here.To find out more about Kiss My Brand click here. Hosted on Acast. See acast.com/privacy for more information.