How Can You Bring Authenticity to Marketing?

On this episode of The Family Business Voice, Phillip Kalli, Managing Director of Ideal talks to Ramia about Ideal’s early days, authenticity in marketing and strength in family. – The idiosyncracies inherent to family business make Ideal unique and are a competitive advantage. – Consumers need something they understand to identify with. – Ideal has established a successful marketing strategy by being authentic. Listen on Spotify, Apple Podcasts, Google Podcasts, Stitcher and TuneIn. Also, read the full article here.