How can you create value to earn more sales?

On this episode of The Rundown with Ramon, small business expert Ramon Ray explores what it really means to create value in business. From Seth Godin’s wisdom on value creation to Zoho’s event production lessons, Ramon unpacks how to shift how you show up as a leader, build business flywheels, and protect yourself from scams. Plus, insights from OpenAI’s monetization move and why events are about people, not just logistics.You’ll learn:How to shift your energy and leadership style when neededWhy events succeed when they create experiences, not just logisticsSeth Godin’s rule of value creation and scarcityThe importance of monetizing free products and servicesHow to recognize and avoid sophisticated scamsHow to build repeatable flywheels that drive long-term business growth