How Can You Elevate YOUR Business In The Eyes Of Customers And Potential Customers?

Click Here for WOMB Downloadable pdf file How Can You Elevate YOUR Business In The Eyes of Current & Potential Customers? Hold onto your socks, or toes; whichever is easily accessible. This strategy is going to surprise you.  AND because only the tiniest percentage of businesses commit to this, it is another, very powerful, strategy to set your business apart from others in your industry, develop raving fans, and loyal customers!  So let’s get started. You’ve heard from your family, friends, acquaintances, strangers—a good 1000+ times, if you’ve heard it once,  references to ‘gifts that keep on giving.’  Quite probably, this quote could reference both positive and negative examples.  This use is all positive. I am not talking about free reports as an enticement for a prospect to provide their email address, etc.  I’m not even talking about a “value added” bonus, which you might include with a product, service or information product. Here, I am talking about another powerful opportunity to be of service to your target audience, by providing a gift to address their needs.  A gift that will indeed, keep on giving, to you as well as to your target audience: This additive does require ongoing attention Can be a core component to “brand building” for your business Acts as a catalyst toward gathering rewards through your new marketing strategy—rewards for your target audience and for your business’ bottom line. The gift is your business providing some source of digital information—a blog, podcast, Facebook Group, an “Ask Annie / Ask Us” Website or a separate area of your exiting Website—which addresses one or two challenges, or concerns, shared by those individuals which make up your target audience.   And . . . this is the IMPORTANT part, you provide these resources . . . without any selling! “What!?,” you say.  Yes, this strategy involves a bit of a trust, a leap-of-faith. But if you provide an information venue which addresses issues especially relevant to your target audience; provide this from a perspective this is not part of your actual, going-out-there-to-sell marketing, it will make a huge difference to your target audience—your current and prospective customers/clients. This is your business providing information that is valuable to your target audience.  This is you, as a business owner, building relationships, which leads to trust.  And when prospects trust you, they’re going to end up coming to you when they do need a product or a service that you offer.  They will want to come to you, someone they’ve learned to trust, instead of searching for someone else. This results in sales. It just doesn’t do so initially. This strategy is slightly indirect but still amazingly powerful. This strategy has already made amazing differences for large businesses and even small businesses, such as River Pools & Spas in the state of Virginia. This approach is worthy. Yes, it’s different, but it is worth your time and effort! Do’s: The information can be in a domain you own, even a section of your main domain You must do the ‘marketing’ of your “gift area” to point your target audience to exactly where that information exists Somewhere in your graphic, or at the byline, place: “this blog/venue is authored, or managed, by MyCompany.com” Do say “Go to OurWebsite.com/specialized_information” or “Go to SpecializedInformation.com.” It is permissible, as well as important, to have subtle branding somewhere on the Web pages of your ‘gift’ area, whether that area is within your primary domain or on a separate domain, which you may decide to set up for this information. Don’ts: Do not say, “Go to OurMainWebsite.com and click on such-and-such particular link” to direct prospects to access your “gift information” area Your ‘gift’ area cannot have anything that really tries to take your Website visitor back to your products/service