How Can You Fall in Love with Your Readers?

I just finished a coaching call with an author. And at one point I asked her this question (actually, two questions): How can you fall in love with your readers? And how can your readers fall in love with you?The thing is, these two questions are probably the two most important questions you can ask yourself as an author.Perhaps you don't like the word "love" and, if that's the case, use a different word.But, regardless, the most important thing you can do to market your books is to really care for those you write for. If you care, they will care.As Rick Blaine said at the end of one of my favorite movies, Casablanca, "I think this is the beginning of a beautiful friendship."Join me if you can on my birthday book marketing Q&A via Zoom. It's tomorrow, January 16th, at 4:00 p.m. Mountain time, 6:00 p.m. Eastern time (U.S.).Click on this link to join: https://zoom.us/j/93353375853?pwd=QkRaYVBGWXN4anhPcUZncTNWVVJHQT09It could be the beginning (or continuation) of a beautiful friendship. I hope to see you there.Thank you for reading Book Marketing Success. This post is public, so feel free to share it. Thanks! This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit bookmarketing.substack.com/subscribe