How Can You Get More Customer Reviews Than Your Competitors?

Ep160 - Is it actually possible to build almost 200,000 customer reviews without ever paying for a single one? Aaron Gaynor, Founder and CEO of Eco Plumbers, Electricians, and HVAC Technicians, has helped his company earn more than 20,000 Google reviews at a 4.9-star average in Columbus alone, and roughly 195,000 reviews across every market it serves. On this episode of Endless Customers, Bob Ruffolo talks with Aaron Gaynor about how he built review generation into company culture, why he refuses to pay for reviews, and what he does the moment a fake or unfair one shows up. Key Topics 00:00 – How Did Eco Plumbers Build Almost 200,000 Reviews? 03:27 – What Does It Take to Out-Review Your Competitors? 04:43 – How Do You Build a Culture That Asks for Reviews Without Forcing It? 07:28 – Should You Pay Employees or Customers for Reviews? 11:20 – What Do You Do When a Review Is Fake or Unfair? 15:37 – What Software Actually Helps You Collect Reviews? 17:12 – What's Next: Building a Review System That Runs Itself Aaron Gaynor is the Founder and CEO of Eco Plumbers, Electricians, and HVAC Technicians, a home services company serving Columbus, Dayton, and Cincinnati, Ohio, built from a single review on Angie's List into one of the most reviewed home services brands in the region. Connect with Aaron on LinkedIn: https://www.linkedin.com/in/aaron-gaynor-9b1a7b16 Episode Article:  Subscribe and follow Endless Customers for more straight-shooting conversations about content, sales, and building the most known and trusted brand in your market.