How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov

James Dooley is joined by Sergey Lucktinov to break down how query fan-out works inside large language models and how SEO strategies must adapt. The discussion explains why optimisation has shifted away from individual keywords towards intent, entities, and topic coverage. Sergey outlines how LLMs expand searches into multiple background queries, why complexity increases fan-out, and how different models handle it. The conversation also covers semantic SEO, attribute selection, content depth, and the balance between being comprehensive and staying focused. This episode is essential viewing for anyone looking to optimise content for ChatGPT, Gemini, Perplexity, and other AI-driven search experiences. Where to Listen to This Episode How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov is available across all major podcast platforms. Choose your preferred platform below. Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Transistor Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Pocket Casts Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Amazon Music Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Spotify Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Podverse Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Pod.link Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Castro Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Castbox Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Podcast Addict Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Deezer Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Listen Notes Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Podcast Guru Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Podchaser Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Steno Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Metacast Listen to How Can You Optimise Better for Query Fan Out? James Dooley Interviews Sergey Lucktinov on Entity Home