How Candace Lord Dominates in a Male-Driven Spray Foam Industry | Ep. 25

🎙 Welcome to Foam To Fortune – the podcast where spray foam contractors and business leaders share their stories, strategies, and insights to help you build a stronger business and better life.🔥 In Episode 25, we sit down with Candace Lord, powerhouse leader at The Green Cocoon Spray Foam. She’s carved her own path in one of construction’s toughest male-dominated industries, proving that mindset, resilience, and heart can transform business and life.Candace dives deep into her journey — from starting in sales to leading operations, building trust with customers, and advocating for higher industry standards. Beyond business, she shares how meditation, breathwork, and gratitude keep her grounded while running a successful company.Breaking barriers as a woman in spray foamTurning sales into a superpower“Hippy-dippy” mindset tools: meditation, breathwork & gratitudeSurviving cancer & transforming adversity into strengthThe importance of professionalism, licensing & regulationWhy educating customers builds trust and industry pride🌐 Website: thegreencocoon.com📸 Instagram: @thegreencocoonsprayfoam📘 Facebook: The Green Cocoon🎧 Follow the Podcast: Apple Podcasts | Spotify | YouTube📸 Instagram: @foamtofortune📸 Instagram: @officialspencerhart💻 Sponsor: Spray Foam Genius Marketing📧 [email protected]📞 US: (877)-840-FOAM | CA: (844)-741-FOAM💬 What did you think of Candace’s story? Drop your thoughts in the comments — we love hearing from you!spray foam insulation, spray foam business, spray foam contractors, foam to fortune podcast, women in construction, candace lord, green cocoon spray foam, spray foam sales tips, spray foam mindset, spray foam marketing, spray foam regulation, spray foam licensing, spray foam customer education, spray foam leadership, building a spray foam business, spray foam success stories, spray foam entrepreneurship00:00 – Intro to Foam To Fortune + Guest Intro01:00 – Candace Lord’s Background & Entry into Spray Foam03:10 – Early Roles & Learning the Business05:44 – Transition to Sales & Developing Skills08:43 – Running The Green Cocoon Today11:26 – Thriving in a Male-Dominated Industry15:06 – Sales Techniques & Building Trust19:06 – Mindset, Meditation & Stress Management24:38 – Emotional Intelligence & Leadership28:35 – Breathwork, Wim Hof & Team Culture31:35 – Gratitude & Positive Culture in Business35:38 – Surviving Cancer & Life Transformation39:35 – Perseverance, Reading & Self-Improvement43:08 – Sales as a Superpower + Tips for Success46:53 – Educating Customers & Industry Challenges52:02 – Handling Objections & Explaining Technical Details55:47 – Failures, Lessons & Leadership Growth62:35 – The Bidding Process, Communication & Mistakes64:05 – Industry Regulation & Licensing Advocacy67:43 – Certification, Training & Customer Education74:05 – Accountability, Cheap Foam & Pricing Transparency79:44 – Benefits of Regulation & Closing Remarks