How Car Dealerships Go Viral on TikTok (Without Feeling Cringe) - Ina Coveney

What if selling cars had nothing to do with cars—and everything to do with your face on camera? In this episode, Junaid sits down with Ina Coveney, founder of Auto Social Consulting and the creator behind Auto Social Gal, to dismantle every excuse dealerships and local businesses use to avoid short-form video. Ina reveals why you shouldn’t try to be an “influencer,” why copying trends is actually the smartest move you can make, and how a simple 30-day content sprint can completely change the way your community sees you. Whether you run a dealership, a coaching business, a restaurant, or any local service, this conversation will change how you think about Instagram Reels, TikTok, and building a personal brand inside a bigger company. If you’ve ever felt stuck, camera-shy, or skeptical about social media “ROI,” this is your playbook. In this episode, you’ll learn: Why original content is overrated and how to ethically “steal” trends for your brand The mindset shift from “influencer” to “creator” that unlocks consistent posting A 30-day content strategy that actually works for busy salespeople and owners The exact tool stack Ina uses (and why CapCut is a non-negotiable) How to build a powerful personal brand inside a company without getting fired Timestamps 00:00 – Why dealerships are losing online (and don’t even know it yet) 01:23 – The biggest mistake local businesses make with content 06:19 – “You’re not an influencer”: The mindset shift that changes everything 09:58 – Ina’s 30-day content plan for real-world businesses 16:05 – The tools Ina actually uses: CapCut, captions, and killing the “ums” 19:56 – The hook formula: text vs visual hooks (and what really works) 23:11 – “Our customers aren’t on TikTok…” and other costly lies dealerships believe Guest Links – Ina Coveney Company: Auto Social Consulting (automotive social media consulting for dealerships) Instagram: @autosocialgal TikTok: @autosocialgal 5 Key Takeaways Trends are a shortcut, not cheating – TikTok and Instagram are built for remixing; using popular sounds and formats is how you win, not how you “copy.” Post daily or don’t pretend you’re serious – One piece of content a week is a “summer project,” not a growth strategy; aim for at least one video a day. Your feed trains your algorithm – What you watch tells TikTok/Instagram who your audience is; consume content from your niche to get your content in front of the right people. CapCut is a game changer – Auto-removing filler words and breaths creates fast, addictive videos that keep attention and boost retention. You’re not selling the product; you’re selling you – Social doesn’t exist to sell the car today; it exists to build trust, familiarity, and brand so the buyer walks in already on your side. Learn more about your ad choices. Visit megaphone.fm/adchoices