How Carbon Capture is Breathing New Life into Coca-Cola

CEO Rory Brown explains how Airhive are using CO2 capture technology to reduce the carbon footprints of major brands like Coca-Cola.The UK-based green tech company is revolutionizing the world of direct air capture. Airhive has developed a cutting-edge fluidized bed system that can efficiently removes CO2 from air on an industrial scale. 🥤But the story doesn't stop there. Airhive has forged a groundbreaking partnership with global beverage giant Coca-Cola, using its carbon capture technology to carbonate drinks. This innovative approach not only reduces the company's carbon footprint but also provides a sustainable, recycled source of the gas essential for their fizzy beverages. Hear Rory's inspiring journey, from his background in conflict resolution to his passion for tackling climate change through the removal of carbon dioxide from atmosphere. Learn how his carbon capture company is scaling up its operations, exploring international markets, and navigating the challenges of building a pioneering carbon removal startup. This episode offers a captivating glimpse into the future of carbon removal technology and its potential to transform industries and combat global warming.🎧 Make sure to catch this episode if you’re excited as we are about the development of direct air capture technology!--🌿 Hey Climate Tech enthusiasts! Searching for new podcasts on sustainability? Check out the Leaders on a Mission podcast, where I interview climate tech leaders who are shaking up the industry and bringing us the next big thing in sustainable solutions. Join me for a deep dive into the future of green innovation exploring the highs, lows, and everything in between of pioneering new technologies.Get an exclusive insight into how these leaders started up, their journey and how their cutting edge products will make a real impact. Tune in on…YouTube: https://www.youtube.com/@leadersonamissionNet0Spotify: https://open.spotify.com/show/7o41ubdkzChAzD9C53xH82Apple Podcasts: https://podcasts.apple.com/us/podcast/leaders-on-a-mission/id1532211726…to listen to the latest episodes!Timestamps:00:00 Intro00:34 Rory Brown’s career path03:57 From conflict resolution to climate advocacy07:13 Founding Airhive09:40 Building a team of chemical engineers11:55 Direct carbon capture technology17:12 Innovation in CO2 capture technology20:49 Carbon catcher development23:20 Vision and key milestones26:38 Scaling and international expansion30:05 Carbon credits31:59 Partnering with Coca-Cola36:18 Innovation, investment, and leadershipUseful links: 👇Airhive’s website: https://www.airhive.earth/Airhive’s LinkedIn: https://www.linkedin.com/company/airhive/Rory Brown’s LinkedIn: https://www.linkedin.com/in/rory-brown-621b975/Leaders on a Mission website: https://cs-partners.net/podcasts/Simon Leich’s LinkedIn: https://www.linkedin.com/in/executive-talent-headhunter-agtech-foodtech-agrifoodtech-agritech/