How Carbon Labels Are Changing Consumer Behavior

In this episode of Climate Economics, Lucas and Luna explore the growing trend of carbon labeling on consumer products. They discuss a recent study from the University of Oxford that found products with carbon labels see a 6-10% shift in consumer choice toward lower-carbon options. The conversation covers real-world implementations by companies like Oatly and Unilever, the challenges of standardizing labels across industries, and whether this is genuine change or just another marketing gimmick. Lucas brings in data from the UK's Carbon Trust, while Luna questions whether labels actually reduce overall emissions or just shift consumer guilt. Recorded June 7, 2026. #CarbonLabels #ConsumerBehavior #ClimateEconomics #Sustainability #CarbonFootprint #UniversityOfOxford #Oatly #Unilever #CarbonTrust #GreenMarketing #ClimatePolicy #EmissionsReduction #LabelingStandards #ClimateAction #FexingoBusiness #BusinessPodcast #Economics #Environment Keep every episode free: buymeacoffee.com/fexingo