How Cardboard is Set to Become a Big Part of Sports

Soccer clubs in Europe are returning to the stadiums, but the same cannot be said about their loyal fans. Companies across the continent have begun to manufacture cardboard cut-outs A whole cottage industry has cropped up to address this, with cardboard cut-outs of fans being produced to fill the bleachers. Tony Beecroft is the financial director for Tennants UK and he joins the John Oakley Show to explain how they've re-tooled operations to supply this growing demand. Learn more about your ad choices. Visit megaphone.fm/adchoices