How Cardiff City FC Builds Lifelong Fans Through Customer Relationship Management

When a football club has as many highs and lows as CCFC, it’s important that their marketing team is able to ride the wave of fan trends to help keep them engaged when a season isn’t going quite right. This week, we’re joined by James Askey, CCFC’s Head of CRM, Marketing and Insight to discuss the importance of understanding your audience, the challenges of engaging fans in the digital age for match day experiences and Cardiff City’s surprising season. Follow James: on LinkedIn: https://uk.linkedin.com/in/james-askey-94262377 Follow Focus Shift Films: on Facebook: https://www.facebook.com/FOCUSSHIFTFILMS/ on LinkedIn: https://linkedin.com/company/focusshiftfilms