How Cargo Crew has ridden the workwear wave with the help of Paris Hilton & Gwyneth Paltrow episode artwork

EPISODE · May 16, 2024 · 38 MIN

How Cargo Crew has ridden the workwear wave with the help of Paris Hilton & Gwyneth Paltrow

from The Modern Retail Podcast · host Digiday

Workwear has become high fashion, and Cargo Crew has spent the last two decades riding this wave. The Australia-based company, which first launched in 2002, makes items like cooking aprons and boiler suits. Over the years, the company has expanded and grown -- Cargo Crew now works with 45,000 teams in over 80 countries and projects sales will grow 186% this year. This growth is partly thanks to high-profile clients and fans like celebrity chef Curtis Stone, Goop and even Paris Hilton, who wore one of Cargo Crew's suits earlier this year. "I think the power of celebrity, whilst it's important here in Australia, it's even more important in the U.S.," said Cargo Crew's founder and chief creative officer Felicity Rodgers. She joined this week's Modern Retail Podcast and spoke about the two-decade-plus journey.

Workwear has become high fashion, and Cargo Crew has spent the last two decades riding this wave. The Australia-based company, which first launched in 2002, makes items like cooking aprons and boiler suits. Over the years, the company has expanded and grown -- Cargo Crew now works with 45,000 teams in over 80 countries and projects sales will grow 186% this year. This growth is partly thanks to high-profile clients and fans like celebrity chef Curtis Stone, Goop and even Paris Hilton, who wore one of Cargo Crew's suits earlier this year. "I think the power of celebrity, whilst it's important here in Australia, it's even more important in the U.S.," said Cargo Crew's founder and chief creative officer Felicity Rodgers. She joined this week's Modern Retail Podcast and spoke about the two-decade-plus journey.

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How Cargo Crew has ridden the workwear wave with the help of Paris Hilton & Gwyneth Paltrow

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This episode was published on May 16, 2024.

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Workwear has become high fashion, and Cargo Crew has spent the last two decades riding this wave. The Australia-based company, which first launched in 2002, makes items like cooking aprons and boiler suits. Over the years, the company has expanded...

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