How Caroline Voaden Turns Corporate Suits into Storytelling Superheroes

Caroline Voaden, founder of Story Copywriting, talks about how impactful storytelling in the B2B world is. Having a background in corporate PR and reputation management, Caroline explains how she flipped the script, turning dry, product-focused messaging into compelling, customer-centered stories that drive growth. Caroline and Hector explore the common mistakes businesses make with their storytelling—or lack of it—and reveal why "storyselling" is the ultimate strategy for B2B success. If you’ve ever wondered how to make your brand unforgettable, this episode is for you!Chapters:00:00:00 - A Warm Welcome and the Storyteller’s Arrival00:00:29 - From Corporate Suit to Storytelling Savant00:01:36 - The Storytelling Secret B2B Keeps Ignoring00:02:06 - Fatal Storytelling Missteps You Might Be Making00:03:34 - Transforming Customers into Brand Heroes00:05:41 - Villains in Marketing? Yes, and You Need One00:06:44 - Executive Personas: Building Brands with Personality00:08:02 - The Triple Threat of Stories Every Brand Needs00:09:59 - Spreading Your Story Like Wildfire00:12:42 - Your Toolkit for Becoming a Master Storyteller00:18:28 - When to Outsource: Hiring the Right Storyteller00:19:35 - The Final Act: Caroline’s Parting WisdomLinks and Resources:Caroline on LinkedInStory CopywritingAmplafy MediaHector Santiesteban on LinkedInHector Santiesteban on TwitterThanks so much for joining us this week. Want to subscribe to How to Scale a Business? Have some feedback you’d like to share? Connect with us on iTunes and leave us a review!