How CashBlack & Afrofiliate Are Turning Everyday Spending Into Black Wealth - Matthew Addai CEO

Episode Summary What if every online purchase at a Black-owned business put cash back in your pocket – and doubled donations to charity? Matthew Addai, co-founder of Cash Black and Afrofiliate, reveals how three brothers turned a 2020 lockdown idea into the UK’s first cashback platform + affiliate network exclusively for Black-owned brands. Discover the AI-powered browser extension, real-life cashback events, and why “just talk to us” is the simplest way investors can unlock this £multi-billion opportunity.Chapters [00:00] Intro – Meet Matthew Addai, CEO of Cash Black & Afrofiliate [00:51] Cash Black Explained: Earn real cashback shopping Black-owned brands [01:13] Afrofiliate: The UK’s first affiliate network for Black brands & diverse creators [01:43] Born in 2020: From sabbatical & redundancy to two tech companies [03:36] “Cash Black” started as a joke between brothers – now it’s a movement [04:33] Building partnerships: Easier in 2020 (BLM momentum), tougher in 2025 [06:46] Funding reality: Rejections, pop-up market pitches & accelerator wins [09:40] Advice to investors: “Just communicate with us” – stop guessing what we need [11:35] Brutally honest advice to aspiring founders: “Don’t start a business… unless ‘don’t’ isn’t enough to stop you” [14:00] Where to join: Cashblack.com + Afrofiliate.com Key Discussion Points Cash Black users earn cashback OR donate (100% matched) to charity Afrofiliate connects Black brands with creators of all sizes – micro to mega Built from scratch after 2020 anti-racism wave – now backed by Wray & Nephew AI “Afrobot” Chrome extension shows Black-owned alternatives while you shopKey Takeaways Supporting Black businesses shouldn’t feel like charity – it should pay YOU Investors: Talk directly to founders instead of assuming what we need If “don’t do it” is enough to stop you – don’t. If it isn’t – welcome to entrepreneurship Cashback + affiliate tech = scalable, sustainable Black wealth creationNotable Quotes “We reward members with cash back when they shop with Black-owned businesses.” – Matthew Addai “I heard ‘don’t’ from everyone… and did it anyway.” – Matthew Addai “Investors: Just communicate with us. That’s the bare minimum.” – Matthew Addai Actionable Insights for Businesses & Investors Brands: List on Afrofiliate.com today – turn customers into paid ambassadors Creators: Join Afrofiliate – monetise your audience with Black-owned + major brands Investors: Stop guessing – DM or email Black founders directly Consumers: Install the free Afrobot Chrome extension – discover & earn from Black alternatives instantlyResources Cash Black (shop & earn) → https://cashblack.comAfrofiliate (brands + creators) → https://afrofiliate.comInstagram & all socials → @cashblackhq | @afroaffiliateFree AI Chrome extension → CashBlack AfrobotThe Cashflow Show can be reached here:Website: www.thecashflowshowpodcast.com Email: [email protected]: https://twitter.com/thecashflowshow Instagram: https://instagram.com/thecashflowshowpodcastTo sponsor or advertise on The Cashflow Show Podcast, contact us at [email protected] M Coke can be found here:LinkedIn: https://uk.linkedin.com/in/claytoncokeWebsite: https://www.prmsltd.co.ukEmail: [email protected] Twitter: https://twitter.com/prmsltd Instagram: https://www.instagram.com/prmsltd/ Our theme music is called "The Mediator - aka Theme from The Cashflow Show" [PRS] and "Better Call Clayton" [PRS] “What are YOU like?”, “60 Second Shoot-Out” &"What About The Tech?" are all intellectual properties of Dialogue [London] Ltd(c) Clayton M Coke/PRMS Ltd/Dialogue [London] Ltd | All Rights Reserved  ★ Support this podcast ★