How CEPSA Uses Customer Insights Drive Transformation with Juliana Pantalena - Ep. 90

Join industry leaders at The Chemical Summit on September 29-30, 2026 in Houston, Texas.  Visit thechemicalsummit.comSustainability and innovation are transforming the chemical industry.  Central to that transformation is leveraging customer and consumer insights, to ensure that new, innovative products are meeting customer needs.In this week’s podcast episode, I speak with Juliana Pantalena, who is the Marketing Head of Surfactants for CEPSA Química based in Madrid. She's brings a global perspective, having working in Brazil, US and Spain.  And, a keen focus on customer experience and driving value in established markets with new products. Topics discussed this week: Juliana’s origin story and what drives her interest in chemicals and surfactantsHow sustainability and carbon reduction drives CEPSA  ChemicalsCEPSA’s partnership with Unilever on NextLABHow CEPSA looks at consumer needs to drive product innovationA prioritization process for innovationCritical factors for Customer ExperienceThe role of digitization in the companyIncreasing the presence of women in leadership in the chemical industryThis is an exciting episode, so tune in as Victoria and Juliana talk about how CEPSA uses customer insights to drive transformation and many other lively topics around the chemical industry. Love the show? Subscribe, rate, review, and share!