How Challenger Brands Find a Voice That Sells | Kevin Karaca (The House Outside)

Send us Fan MailMost food and drink brands say they’ve got a tone of voice but walk down any supermarket aisle and you’d struggle to tell them apart.In this episode of Makin Mighty: The Challenger Sessions, Simon Greenwood-Haigh is joined by Kevin Karaca, founder of The House Outside, to unpack what tone of voice actually is, why so many brands play it safe, and how challenger brands can use language to create clarity, memory and real stopping power.We get into:why “sounding like everyone else” is usually fear, not strategythe difference between clear vs clever (and why clever often loses)what a brand really is (hint: it’s not your logo)a practical way to find a voice that’s actually yoursIf you’re a founder or brand builder trying to stand out and sell more, this one will help.Got a question you want answering or a topic covering? Why not text or send it into me? [email protected] you want to contact the amazing Kevin Karaca drop him a line on: [email protected] or visit www.thehouseoutside.comIf you found this useful, please share it with someone building a food or drink brand who’d get value from it.You can follow me on LinkedIn, TikTok or Instagram for clips and extra insights: just search for @MakinMightyAnd if you’ve got a question you’re wrestling with right now (brand, growth, retail, positioning) email it in. We’re collecting real questions from founders and we’ll use those to shape future episodes.Thanks for listening. See you next [email protected]