How Charlotte Trecartin Built an Eight-Figure Brand from a Hair Tie

In this episode of Be Anomalous, Charlotte Trecartin— founder and CEO of CharCharms — joins me to share the real story of how she built one of the fastest-growing accessory brands in the country without funding, connections, or a roadmap.Charlotte didn’t wait for permission. At 20 years old, during the height of the pandemic, she followed a tiny spark — a simple frustration with a hair tie and a water bottle — and turned it into an eight-figure brand now sold in Target, Dick’s Sporting Goods, Urban Outfitters, and more.We talk about what most people don’t see: the two years she hand-made every product by herself, the discipline behind posting cringe-worthy TikToks until something hit, the emotional cost of building publicly, and the mindset it takes to act before you have certainty.Charlotte breaks down the reality of scaling fast, being first to market in a category that didn’t exist yet, navigating early retail deals, managing money while bootstrapping, and learning how to lead a team while still becoming the person her company needs.If you’ve ever had an idea you couldn’t shake — or felt underestimated because of your age, background, or lack of credentials — this episode will give you the push you’ve been waiting for.This is a masterclass in audacity, momentum, and trusting yourself in the moments that matter.