How Choice's SOAR program aims to diversify hotel ownership

from Next Gen in Lodging by CoStar News Hotels · host CoStar News Hotels

Choice Hotels International's Ken Townsend, Jacquelyn Peterson and Marcus Thomas join host Omari Head to discuss how their company's SOAR program has sought to expand the pool of hotel owners to underrepresented groups like those who are black, Hispanic, native Americans, women or veterans.

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This episode was published on October 24, 2024.

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