EPISODE · Mar 18, 2025 · 24 MIN
How Chris Kirby Turned a Farmers Market Favorite into a National Brand
from Predicting The Turn w/ Dave Knox · host Dave Knox
What if the secret to building a nationally recognized food brand started with nothing more than an ice cream scooper and a dream? That’s exactly how Chris Kirby, founder of Ithaca Hummus, turned a farmers market side hustle into one of the fastest-growing brands in the refrigerated dips category. In this interview, I sat down with Chris to discuss how he scaled from a tiny kitchen to national grocery shelves, the unconventional strategies that set Ithaca apart, and what’s next for the brand as it continues to push the boundaries of flavor and innovation.
What this episode covers
What if the secret to building a nationally recognized food brand started with nothing more than an ice cream scooper and a dream? That’s exactly how Chris Kirby, founder of Ithaca Hummus, turned a farmers market side hustle into one of the fastest-growing brands in the refrigerated dips category. In this interview, I sat down with Chris to discuss how he scaled from a tiny kitchen to national grocery shelves, the unconventional strategies that set Ithaca apart, and what’s next for the brand as it continues to push the boundaries of flavor and innovation.
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How Chris Kirby Turned a Farmers Market Favorite into a National Brand
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