How Chris Kirby Turned a Farmers Market Favorite into a National Brand

What if the secret to building a nationally recognized food brand started with nothing more than an ice cream scooper and a dream? That’s exactly how Chris Kirby, founder of Ithaca Hummus, turned a farmers market side hustle into one of the fastest-growing brands in the refrigerated dips category. In this interview, I sat down with Chris to discuss how he scaled from a tiny kitchen to national grocery shelves, the unconventional strategies that set Ithaca apart, and what’s next for the brand as it continues to push the boundaries of flavor and innovation.