How Chris Walls Drives Behavior Change | Go Mini's President & CEO | Franchise Leader Spotlight

Leads are up at Go Mini's. Revenue didn't keep pace. Chris Walls, President & CEO, knows exactly why - and he's not blaming the marketing.In this episode of the Franchise Leader Spotlight, Chris sits down with host Katherine LeBlanc to talk about the conversion-first mindset Go Mini's is building across its franchise network in 2026. From closing rate as a core KPI to franchisee adoption of new tools, from a B2B pivot into restoration companies to the slow, deliberate work of building trust with franchisees - this is a candid look at what it actually takes to lead a franchise brand through rapid change.Chris also reflects on his journey from trial lawyer to franchise CEO, what he learned about leadership the hard way, and why AI is both the most exciting and most anxiety-inducing thing heading toward franchising right now.If you're a franchise brand leader thinking about how to get more out of what you already have - this one's for you.The Franchise Leader Spotlight Podcast is hosted by Katherine LeBlanc, Fractional CMO , and is part of the MyPodcastHost Franchise Podcast Network.