EPISODE · Jul 26, 2025 · 12 MIN
How Chumz App Is Using Gamification to Drive Financial Inclusion Across Africa
from Mission Matters Business Podcast with Adam Torres · host Adam Torres
In this Mission Matters episode, Adam Torres interviews Samuel Njuguna, CEO & Founder of Chumz App, about how his savings and investment platform uses gamification and behavioral psychology to promote financial inclusion across Sub-Saharan Africa. With over $50 million saved toward 1 million+ goals, Sam shares his mission to make saving seamless, social, and culturally relevant—starting with Kenya and expanding across the continent. This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the Milken Institute for inviting us to cover the conference. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
What this episode covers
In this Mission Matters episode, Adam Torres interviews Samuel Njuguna, CEO & Founder of Chumz App, about how his savings and investment platform uses gamification and behavioral psychology to promote financial inclusion across Sub-Saharan Africa. With over $50 million saved toward 1 million+ goals, Sam shares his mission to make saving seamless, social, and culturally relevant—starting with Kenya and expanding across the continent. This interview is part of the Milken Global Conference coverage by Mission Matters. Big thanks to the Milken Institute for inviting us to cover the conference. Follow Adam on Instagram at https://www.instagram.com/askadamtorres/ for up to date information on book releases and tour schedule. Apply to be a guest on our podcast: https://missionmatters.lpages.co/podcastguest/ Visit our website: https://missionmatters.com/More FREE content from Mission Matters here: https://linktr.ee/missionmattersmedia Learn more about your ad choices. Visit podcastchoices.com/adchoices
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How Chumz App Is Using Gamification to Drive Financial Inclusion Across Africa
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