How Cici Stefanova Turned Self-Doubt Into a Sephora-Ready Brand

In this episode of Be Anomalous, Cici Stefanova shares her journey from growing up in Scotland to building a brand that landed in Sephora — and how the very insecurities she once tried to hide became her greatest strength.We talk about identity, feeling different, learning in public, and the quiet confidence that comes from building anyway — even when you don’t feel ready.This isn’t a highlight reel.It’s a conversation about turning self-doubt into clarity, curiosity into momentum, and difference into power.If you’ve ever felt like you didn’t quite fit — and wondered if that disqualified you — this episode will challenge that belief.What You’ll Learn • How Cici’s upbringing shaped her perspective and resilience • Why insecurity can sharpen intuition instead of weakening it • What it really takes to go from idea to Sephora • How to build confidence after you start, not before • Why being different is often an advantage🎧 New episodes every Monday and Thursday.Subscribe for honest conversations with founders, creatives, and cultural disruptors building outside the lines.Be bold. Be real. Be anomalous.