How CMAC Roofing Built a $100M Business with Faith, Loyalty & Respect | Christian Viveiros episode artwork

EPISODE · Sep 28, 2025 · 30 MIN

How CMAC Roofing Built a $100M Business with Faith, Loyalty & Respect | Christian Viveiros

from Roofing Insights Podcast

In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing. 00:00 – Intro00:06 – Coming Up01:02 – First Steps in the Industry01:52 – Stories and Connections in Houston02:28 – Workouts, CrossFit, and Physical Discipline03:15 – What Does Exercise Have to Do with Roofing?04:02 – “People First”: Business Philosophy at Cmac Roofing05:16 – Core Values: Faith, Loyalty, and Respect07:44 – How to Keep Your Team Humble While Earning $100M a Year09:46 – How to Manage Offices in 3 States and Keep Growing?10:18 – Motivation goes beyond salary10:59 – “You might make $30,000 more now, but with me, you'll get hundreds of thousands later.”11:40 – Efficiency and purchasing power: reaching 60% margins12:26 – Differences between Texas, Nashville, and Atlanta in construction14:57 – How have clients changed in the last 10 years?15:27 – Where will the biggest opportunity lie in the next 5-10 years?17:51 – What holds most contractors back? Fear, fear, fear19:56 – “Back then, I was a workaholic—just chasing a bank account.”22:18 – “What’s the biggest lie roofers tell themselves about success?”24:26 – “The ugliest prophet? Choosing profits over people.”24:50 – "Many roofers make $8–10M a year... then live like they’re making $30M. That’s a trap."25:17 – "My first $250K? I bought a $600 Gucci watch. But I set real levels for rewards."25:31 – "The future of roofing belongs to companies that always put people over profits."26:46 – Austin vs. Atlanta: Who has the best food?26:55 – “I fell in love with Atlanta, I’d move there tomorrow.”28:53 – Biggest influence: His dad, a jewelry salesman.29:20 – “You don’t always have to win, enjoy watching others win.”29:36 – Keep it simple: If it ain’t broke, don’t fix it.30:07 – “Life is simple. The simpler, the better.”Podcast and Business Requests: https://dmitrylipinskiy.com/Dmitry’s Mentorship Program: https://www.mymarketingfitness.com/ 

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In this episode, Dmitry talks to Christian Vivieros, Owner of CMAC Roofing. 00:00 – Intro 00:06 – Coming Up 01:02 – First Steps in the Industry 01:52 – Stories and Connections in Houston 02:28 – Workouts, CrossFit, and Physical Discipline 03:15 – What Does Exercise Have to Do with Roofing? 04:02 – “People First”: Business Philosophy at Cmac Roofing 05:16 – Core Values: Faith, Loyalty, and Respect 07:44 – How to Keep Your Team Humble While Earning $100M a Year 09:46 – How to Manage Offic...

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How CMAC Roofing Built a $100M Business with Faith, Loyalty & Respect | Christian Viveiros

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