How CMO Leadership is Expanding to Include Both Marketing and Customer Experience Transformation

In my conversation with Isabella Lau, who has held the hybrid role of both CMO & CMO at Manulife Hong Kong for over 7 years, we discuss this emerging expanded role, how Isabella is driving both brand, operational, and cultural leadership – and why her unique background in both operations and marketing prepared her for success. Find show notes and more information about the guest at customerbliss.com/cb81