How CMOs Are Retargeting Abandoned Audio Listeners

When a podcast listener pauses mid-episode and never returns, that's an abandoned cart in audio form. Lucas and Luna examine how marketing leaders like the CMO of a major audiobook platform are applying retargeting tactics borrowed from e-commerce to bring lapsed podcast listeners back into the funnel. They walk through a specific case: how a B2B SaaS company used dynamically inserted audio ads keyed to dropout points in their branded show and recovered 14 percent of lost listeners within a week. The episode unpacks the technical stack—from pixel-like audio markers to Spotify's streaming ad insertion—and the creative challenge of writing a 'we know you left' script that doesn't creep people out. If podcasting is becoming a measurable channel, this is where the attribution gap starts to close. #PodcastRetargeting #AudioMarketing #CMO #AbandonedCart #B2BSaaS #PodcastAnalytics #DynamicAdInsertion #Spotify #Attribution #MarketingStrategy #ListenerRetention #AudioAds #FexingoBusiness #BusinessPodcast #Marketing #Retargeting #PodcastROI #DataDrivenMarketing Keep every episode free: buymeacoffee.com/fexingo